What is a girl to do when fashion says skin is in
but modesty is preferred?
The Salt Lake Tribune 07.05.2005 | By Judy Magid
Summertime and the clothing is skimpy. Skirts are thigh high. Low-rise pants and short tops are estranged. Most two-piece bathing suits are afraid of the water.
Skin is in. Or out, as it may be. While some people sigh, "What can you do?" and resign themselves to the day's fashion, others are not willing to grin and bare it. The battle cry is, "Fashionable and modest!"
And Utahns have started the revolution.
Start with Shade Clothing in American Fork. Chelsea Rippy got tired of looking at clothes that were stylish but too revealing for her taste. "I wanted to be hip, but it was nearly impossible to find something I could wear and still feel modest. Our shirts make almost every new style available to wear and still be comfortable," Rippy said.
Char Garn, a longtime friend and business partner, started as Rippy's sounding board. "We do shirts that can be worn as undershirts. One is a long,strap camisole that tucks into low-rise pants, so when you bend over, the shirt stays tucked in. We have capped-sleeve shirts, and baby doll T-shirts," Garn said.
Rippy added, "The fabric is lightweight and breathable. I don't have to keep tucking my shirt in. There is a modesty factor. There are many women and teens who are not comfortable showing tummies. Our stuff is cute and classy at the same time."
Shirts come in solid colors and are sold online and at private neighborhood parties, in the style of Tupperware's Brownie Wise, who brought the plastic containers off retail shelves and into people's homes. The clothing prices run $14 to $18.