Archived Articles
FALL LINE 2006
10-11-2006
AMERICAN FORK, Utah (Oct. 11, 2006) – Shade Clothing, the leading provider of hip, modest clothing for women, has added four new styles to its women clothing line and one new shirt to the girly line for the fall season. The everyday tee, 3/4 sleeve tee, v-neck and half-sleeve turtleneck ...Read More
SHADE 2ND ANNIVERSARY
09-01-2006
AMERICAN FORK, Utah (September 2006) – Shade Clothing, the leading provider in hip and modest clothing for women and girls, celebrated its second anniversary in September. The company marked this milestone today by announcing it had reached $7.9 million ...Read More
Celebrating the Spirit of Utah
07-01-2006
Chelsea Rippy admits that when she decided to start Shade Clothing she had a very acute focus. So acute, she says, that she simply hoped she could make modest undershirts for women and run the company while her kids were napping. That vision has since changed. Rippy recognizes that while her product line still has a specific market—women—the ...Read More
Modesty Really Trumps
06-24-2006
It's a strange thing about religion. Seen from the outside, some traditions seem like terrible impositions. ...Read More
Shade has made modesty fashionable
06-11-2006
In solving one of her own problems, Chelsea Rippy solved the problem of thousands of other women – and created a successful company, Shade Clothing, that makes hip ...Read More
SPRING AND SUMMER LINE
06-12-2006
Shade Clothing, the leading provider of hip, modest clothing for women, has added nine new styles to its clothing line. The heathered tee, tank, washed striped tank and swim top are the perfect fashion accessories... Read More
PERSONAL SHOPPER PROGRAM
04-05-2006
Shade Clothing, the leading provider of hip, modest clothing for women of all ages, has announced the launch of the Personal Shopper Program. This program solidifies a distribution channel for Shade Clothing to... Read More
40 Under 40
02-01-2006
Chelsea Rippy Age: 31 Founder/CEO, Shade Clothing Chelsea Rippy spent one year designing and developing her line of stylish, modest undershirts before founding Shade Clothing in 2004. Beginning in her basement, the company has grown to 26 employees and 80 sales representatives, earning $4.5 million in sales in 2005. Shade Clothing now has multiple retail partnerships, including JMR and Nordstrom. The company has donated shirts to several charitable causes, including 4,000 shirts to the LDS church humanitarian fund. Rippy earned her bachelor’s degree in health science education from Brigham Young University....Read More
SHADE ANNIVERSARY
09-30-2005
Shade Clothing, leading provider of hip, modest clothing for women of all ages, celebrated its one-year anniversary this month. The company marked the anniversary by announcing today that it sold... Read More
GIRLY LINE RELEASE
09-12-2005
Shade Clothing, leading provider of hip, modest clothing for women of all ages, today announced the launch of its new “Girly Line,” designed to extend Shade’s innovative shirts and camisoles to a younger crowd... Read More
HOME SWEET BIZ
08-21-2005
ATLANTA —Online retailing has become an important component of home-based sales. ...Read More
SHADE CLOTHING LOOKS
08-02-2005
UTAH —Shade Clothing, leading provider of hip, modest clothing for women of all ages,... Read More
WHAT IS A GIRL TO DO WHEN FASHION
07-05-2005
SLC — Summertime and the clothing is skimpy. Skirts are thigh high. Low-rise pants...Read More
TIRED OF LOW-RISE AND LOW-CUT?
05-25-2005
NEW YORK – A few years back, Chelsea Rippy was a frustrated shopper. She would go out ...Read More
MODEST CLOTHING
08-05-2005
UTAH —American Fork-based Shade Clothing said its womens clothing, which the company... Read More
MODEST CLOTHING
07-12-2005
UTAH —Chelsea Rippy from American Fork said she used to spend hours in stores... Read More
VHS GRAD SETS NEW CLOTHING TRENDS
06-16-2005
PROVO — The company's only a year old and already it boasts sales in all 50 states...Read More
SHADE SHIRTS GIVE WOMEN FASHION RELIEF
05-23-2005
PROVO — Too short. Too low. Too sheer. Where to find modest clothes It seems like it ...Read More
CLOTHES ARE A 'MODEST' SUCCESS
03-24-2005
SPRINGVILLE — They say that necessity is the mother of invention. In the case of one American Fork woman's invention, . ...Read More