Archived Articles
Made in the Shade
05-07-2007
Lisa Saunders had been a fan of Shade Clothing for about a year when she moved from Southern California to Calgary, Alberta. But in her new home, she had a difficult time finding Shade's line of shirts, which is designed to be both modest and stylish. In her search, however, she discovered a way to fill her own clothing needs and those ...Read More
What to Wear When You’re the Mommy-to-Be
05-01-2007
It’s something you may or may not be planning for – a pregnancy. Regardless of your intentions, a little bundle of joy is in your future in the coming months. Not only will your house be increasing in occupancy, but your waistline ...Read More
A Modest Fashion Proposal
05-01-2007
No panties. Bare midriff. Lots of cleavage. It's the kind of stuff that helps so-called role models such as Lindsay Lohan and Britney Spears grab headlines and attention ...Read More
BASIC BLACK NOW AVAILABLE IN MACYS
04-18-2007
AMERICAN FORK, Utah (April 18, 2007) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, today announced that select dresses from its “Basic Black” dress collection are now being carried in Macy’s ...Read More
Anti-Britney: The New Look
04-15-2007
The idea came to Chelsea Rippy when she found herself surrounded by low-rise jeans and short shirts. ...Read More
SHADE CLOTHING DEBUTS SHADE SWIM
03-21-2007
AMERICAN FORK, Utah (March 21, 2007) - Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, announced today the launch of Shade Swim ... Read More
SHADE STORE
12-06-2006
AMERICAN FORK, Utah (Dec. 12, 2006) - Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, has opened the doors of its first retail location. The Shade Store, located in ...Read More
BASIC BLACK
11-15-2006
AMERICAN FORK, Utah (Nov. 15, 2006) – Shade Clothing, the leading provider of hip, modest clothing for women, today announced its “Basic Black” collection. The semi-formal dress line fills a niche for women looking for ...Read More
Dress Up
11-01-2006
For decades, it has been hailed as the essential piece of a woman’s wardrobe. But for many in Utah Valley, the perfect “little black dress” is rather difficult to find. This is most apparent ...Read More
BROTHER FOR SISTER HOLIDAY TEES
11-01-2006
AMERICAN FORK, Utah and PORTLAND, Oregon (Nov. 1, 2006) – Shade Clothing, the leading provider of hip, modest clothing for women, and db clay, a Portland-based company specializing in high-end men’s wallets and accessories, today announced they have combined efforts to create an innovative line called Brother for Sister ...Read More
FALL LINE 2006
10-11-2006
AMERICAN FORK, Utah (Oct. 11, 2006) – Shade Clothing, the leading provider of hip, modest clothing for women, has added four new styles to its women clothing line and one new shirt to the girly line for the fall season. The everyday tee, 3/4 sleeve tee, v-neck and half-sleeve turtleneck ...Read More
SHADE 2ND ANNIVERSARY
09-01-2006
AMERICAN FORK, Utah (September 2006) – Shade Clothing, the leading provider in hip and modest clothing for women and girls, celebrated its second anniversary in September. The company marked this milestone today by announcing it had reached $7.9 million ...Read More
Celebrating the Spirit of Utah
07-01-2006
Chelsea Rippy admits that when she decided to start Shade Clothing she had a very acute focus. So acute, she says, that she simply hoped she could make modest undershirts for women and run the company while her kids were napping. That vision has since changed. Rippy recognizes that while her product line still has a specific market—women—the ...Read More
Modesty Really Trumps
06-24-2006
It's a strange thing about religion. Seen from the outside, some traditions seem like terrible impositions. ...Read More
Shade has made modesty fashionable
06-11-2006
In solving one of her own problems, Chelsea Rippy solved the problem of thousands of other women – and created a successful company, Shade Clothing, that makes hip ...Read More
SPRING AND SUMMER LINE
06-12-2006
Shade Clothing, the leading provider of hip, modest clothing for women, has added nine new styles to its clothing line. The heathered tee, tank, washed striped tank and swim top are the perfect fashion accessories... Read More
PERSONAL SHOPPER PROGRAM
04-05-2006
Shade Clothing, the leading provider of hip, modest clothing for women of all ages, has announced the launch of the Personal Shopper Program. This program solidifies a distribution channel for Shade Clothing to... Read More
40 Under 40
02-01-2006
Chelsea Rippy Age: 31 Founder/CEO, Shade Clothing Chelsea Rippy spent one year designing and developing her line of stylish, modest undershirts before founding Shade Clothing in 2004. Beginning in her basement, the company has grown to 26 employees and 80 sales representatives, earning $4.5 million in sales in 2005. Shade Clothing now has multiple retail partnerships, including JMR and Nordstrom. The company has donated shirts to several charitable causes, including 4,000 shirts to the LDS church humanitarian fund. Rippy earned her bachelor’s degree in health science education from Brigham Young University....Read More
SHADE ANNIVERSARY
09-30-2005
Shade Clothing, leading provider of hip, modest clothing for women of all ages, celebrated its one-year anniversary this month. The company marked the anniversary by announcing today that it sold... Read More
GIRLY LINE RELEASE
09-12-2005
Shade Clothing, leading provider of hip, modest clothing for women of all ages, today announced the launch of its new “Girly Line,” designed to extend Shade’s innovative shirts and camisoles to a younger crowd... Read More
HOME SWEET BIZ
08-21-2005
ATLANTA —Online retailing has become an important component of home-based sales. ...Read More
SHADE CLOTHING LOOKS
08-02-2005
UTAH —Shade Clothing, leading provider of hip, modest clothing for women of all ages,... Read More
WHAT IS A GIRL TO DO WHEN FASHION
07-05-2005
SLC — Summertime and the clothing is skimpy. Skirts are thigh high. Low-rise pants...Read More
TIRED OF LOW-RISE AND LOW-CUT?
05-25-2005
NEW YORK – A few years back, Chelsea Rippy was a frustrated shopper. She would go out ...Read More
MODEST CLOTHING
08-05-2005
UTAH —American Fork-based Shade Clothing said its womens clothing, which the company... Read More
MODEST CLOTHING
07-12-2005
UTAH —Chelsea Rippy from American Fork said she used to spend hours in stores... Read More
VHS GRAD SETS NEW CLOTHING TRENDS
06-16-2005
PROVO — The company's only a year old and already it boasts sales in all 50 states...Read More
SHADE SHIRTS GIVE WOMEN FASHION RELIEF
05-23-2005
PROVO — Too short. Too low. Too sheer. Where to find modest clothes It seems like it ...Read More
CLOTHES ARE A 'MODEST' SUCCESS
03-24-2005
SPRINGVILLE — They say that necessity is the mother of invention. In the case of one American Fork woman's invention, . ...Read More