SHADE CLOTHING INTRODUCES FIVE NEW STYLES, ADDS NEW COLORS TO AUTUMN LINE
American Fork, Utah (Oct 11, 2006) - Shade Clothing, the leading provider of hip, modest clothing for women, has added four new styles to its women clothing line and one new shirt to the girly line for the fall season. The everyday tee, 3/4 sleeve tee, v-neck and half-sleeve turtleneck increases the women's line to 19 shirts; the new long sleeve shirt brings the girly line styles to a total of five available designs. Additionally, Shade Clothing has expanded the number of colors in its most popular tops to include a range of autumn colors.
"Autumn creates images of being comfortable and cozy. The new tops and colors that we're adding to our clothing lines give women of all ages the styles they need to be at the height of both fashion and comfort this season," said Chelsea Rippy, founder and CEO of Shade Clothing. "Whether they're purchased as holiday gifts for others or staple items for your personal wardrobe, Shade's new designs are guaranteed to continue the Shade tradition of allowing women to be both stylish and modest."
The comfortable everyday tee is debuting in eight vivid colors. Consumers will love the extra-extra-long length and ultra soft fabric. Featuring a stylish, tailored fit, the tee retails for $18.99 each or three for $51.
The 3/4 sleeve tee features a semi-scoop neck and a fashionable cuff detail that accents the unique sleeve length. Available in five colors, the tee retails for $19.99 each.
The fashionable v-neck tee features a tailored fit through the body with extra body length and a fashionable mid-sleeve length in a smooth poly-rayon-spandex blend fabric. The tee is available in three colors and retails for $21.99 each.
The half-sleeve turtleneck adds flair to the traditional turtleneck. With a half-sleeve length and extra body length, this flattering shirt is cut with extreme comfort in mind. The turtleneck is available in three colors and retails for $23.99 each.
New to Shade's popular girly line for fall is the long sleeve tee, featuring extra length in the arms and body. The tee is available in four colors and retails for $14.99 each.
Shade Clothing will also be adding new tops to its line for the winter season, as well as two new collections: "Basic Black," a semi-formal dress collection launching just in time for the holidays; and "Brother for Sister," a collection of high-end women's tops hand-painted for the sisters at Shade Clothing by their brothers at db clay. All the new tops, as well as earlier designs in newly released colors, can be purchased through Personal Shoppers, at home parties, online and in select retail locations. Visit www.shadeclothing.com to locate a Personal Shopper or retail location near you.
About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy's home, Shade Clothing has quickly become the leading provider of hip, modest clothing. Its line of essential shirts allows women to wear all the latest styles without feeling uncomfortable and uncovered. This year Shade Clothing is expanding beyond its traditional offering of undershirts with stand-alone tops, "Basic Black," and "Brother for Sister." For information, visit www.shadeclothing.com.