SHADE CLOTHING MOVES AMERICAN FORK FLAGSHIP STORE TO NEW LOCATION
American Fork, Utah (Jan, 05 2009) - Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, has opened its premier flagship store at The Meadows shopping center in hometown American Fork.
“It is amazing that we’ve outgrown our first, small store in just two years, said Chelsea Rippy, CEO of Shade Clothing, speaking of Shade’s first ever retail outlet, opened in American Fork in 2006, “especially at a time when people are being so careful about where they shop.”
The Shade store at The Meadows shopping center is located at 51 N. State Street, suite 105 and employs eight people. The American Fork store, which encompasses approximately 2,200 square feet, was designed to create an enjoyable experience for customers as they shop Shade’s complete line of both modest and fashionable apparel. The store’s simple, clean design complements Shade’s entire product line, which includes layering basics and fashion tops as well as Dresses, Shade Lounge, Swim Wear, Maternity and Girly. Shade offers a variety of product for women of all ages and is a great value with price points ranging from $11.50 to $58.50.
The store opening is a reflection of significant sales growth as the demand for Shade’s modest, fashionable styles continues to grow in Utah County. Since the opening of its original American Fork store in December 2006, Shade has opened four other Utah-based stores, including the new American Fork location, as well as its first out-of-state store in Arizona.
Shade products are also available for purchase online and in select department stores, boutiques and wholesalers around the country. For more information, visit www.shadeclothing.com
About Shade Clothing:
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade quickly became the leading provider of fashionable, modest clothing. Shade was recently named one of Utah 100’s Emerging Elite. Shade products allow women to wear all the latest styles without feeling uncomfortable and uncovered. Shade offers layering pieces and stand-alone tops, as well as an expanded product collection: Girly, Dresses, Swim Wear, Maternity and Shade Lounge. For more information, visit www.shadeclothing.com.