SHADE CLOTHING OPENS RETAIL LOCATION IN ST. GEORGE
AMERICAN FORK, UT (May 22, 2008) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, has opened its doors in St. George. The St. George Shade Store is the company’s fourth retail location in Utah.
The Shade Store is located at 250 N. Red Cliffs Drive in the Outlet Mall and will open its doors Memorial Day, May 26. To celebrate the opening, Shade is offering 20 percent off everything in the store May 26 through June 1. The store will sell Shade’s complete product line, including its popular layering tees, as well as its stand-alone tops, swimwear, dresses, maternity and girly lines.
"The opening of this Shade store is the result of a growing demand for our products in this area," said Chelsea Rippy, CEO and founder of Shade Clothing. "We are thrilled to be able to offer our complete product line to our southern Utah customers and promise to continue providing a modest product that stays ahead of the fashion curve."
Shade will be located in a temporary space for approximately three months while the permanent location at the Outlet Mall is completed. Store hours are 10 a.m. to 9 p.m. In addition to the St. George location, Shade also has stores in American Fork, Centerville and Orem.
Shade products are available for purchase online, as well as through Personal Shoppers and in select boutiques around the country. Visit www.shadeclothing.com to locate a Personal Shopper or retail location near you.
About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade has quickly become the leading provider of hip, modest clothing. Shade products allow women to wear all the latest styles without feeling uncomfortable and uncovered. Shade now offers layering pieces and stand-alone tops, as well as an expanded product collection: Shade Swim, Basic Black, Girly, Shade Maternity and Shade Solutions. For more information, visit www.shadeclothing.com.