Recent Announcements

09-16-2008

American Fork, UTah,(September 16, 2008)Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, has opened a store at the District in South Jordan. ...Read More

09-10-2008

American Fork, UTah,(September 10, 2008) Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, announced a partnership with Brigham Young University (BYU) to be the title sponsor of the BYU cheer squad and the seven-time College Dance Team ...Read More

New St. George Location

05-22-2008

AMERICAN FORK, UT (May 22, 2008) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, has opened its doors in St. George. The St. George ...Read More

Shade Hires COO

09-12-2007

American Fork, Utah,(September 12, 2007) Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, today announced the hiring of Marshall McCauley as COO. McCauley will oversee ...Read More

3rd Anniversary

09-01-2007

American Fork, Utah,(September 2007) Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, is celebrating its third anniversary this September. The company marked this milestone by announcing ...Read More

Fall Fashion Round-Up

09-01-2007

Shade Clothing Go back to the basics with Shade Clothing. In four different styles, long sleeve, sleeveless, short sleeve, and cami, they are offered in a variety of sizes and colors to dress modestly and comfortably. Made of 95% cotton, they are breathable and tagless, with the tag imprinted on the back of the neck. ...Read More

LINE OF SLIPS

08-09-2007

AMERICAN FORK, Utah (August 2007) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, announced today the addition of slips and extender slips to its popular ...Read More

FALL LINE 2007

08-08-2007

American Fork, Utah (August 2007) - Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, has added 17 new shirt styles for the fall season. The chic tops incorporate fall’s most popular looks in modest and flattering designs ...Read More

Girls Going Mild(er)

07-23-2007

Macy's has begun carrying garments by Shade clothing, which was founded by two Mormon women wanting trendy, but not-revealing, clothes. ...Read More

Made in the Shade

05-07-2007

Lisa Saunders had been a fan of Shade Clothing for about a year when she moved from Southern California to Calgary, Alberta. But in her new home, she had a difficult time finding Shade's line of shirts, which is designed to be both modest and stylish. In her search, however, she discovered a way to fill her own clothing needs and those ...Read More

What to Wear When You’re the Mommy-to-Be

05-01-2007

It’s something you may or may not be planning for – a pregnancy. Regardless of your intentions, a little bundle of joy is in your future in the coming months. Not only will your house be increasing in occupancy, but your waistline ...Read More

A Modest Fashion Proposal

05-01-2007

No panties. Bare midriff. Lots of cleavage. It's the kind of stuff that helps so-called role models such as Lindsay Lohan and Britney Spears grab headlines and attention ...Read More

BASIC BLACK NOW AVAILABLE IN MACYS

04-18-2007

AMERICAN FORK, Utah (April 18, 2007) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, today announced that select dresses from its “Basic Black” dress collection are now being carried in Macy’s ...Read More

Anti-Britney: The New Look

04-15-2007

The idea came to Chelsea Rippy when she found herself surrounded by low-rise jeans and short shirts. ...Read More

SHADE CLOTHING DEBUTS SHADE SWIM

03-21-2007

AMERICAN FORK, Utah (March 21, 2007) - Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, announced today the launch of Shade Swim ... Read More

Dress Up

02-02-2007

Shade Clothing makes high quality, modest clothing. In Utah, where the dominant religion heavily emphasizes modesty, Shade is a big hit. Much bigger...Read More

SHADE CLOTHING HIRES BRAND DIRECTOR

01-07-2007

AMERICAN FORK, Utah (Jan. 2, 2007) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, has hired Burke Morley ... Read More

SHADE STORE

12-06-2006

AMERICAN FORK, Utah (Dec. 12, 2006) - Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, has opened the doors of its first retail location. The Shade Store, located in ...Read More

BASIC BLACK

11-15-2006

AMERICAN FORK, Utah (Nov. 15, 2006) – Shade Clothing, the leading provider of hip, modest clothing for women, today announced its “Basic Black” collection. The semi-formal dress line fills a niche for women looking for ...Read More

Dress Up

11-01-2006

For decades, it has been hailed as the essential piece of a woman’s wardrobe. But for many in Utah Valley, the perfect “little black dress” is rather difficult to find. This is most apparent ...Read More

BROTHER FOR SISTER HOLIDAY TEES

11-01-2006

AMERICAN FORK, Utah and PORTLAND, Oregon (Nov. 1, 2006) – Shade Clothing, the leading provider of hip, modest clothing for women, and db clay, a Portland-based company specializing in high-end men’s wallets and accessories, today announced they have combined efforts to create an innovative line called Brother for Sister ...Read More