About Shade Clothing
The Problem
In today’s fashion world, the majority of styles don’t cover the areas where many women want the fullest coverage. Unfortunately, modesty is often synonymous with frumpy, prude and outdated. Women are forced to choose between styles that are too revealing or styles that are unfashionable – either way, they are left feeling uncomfortable and self-conscious.
The Solution
Shade Clothing is the first company to infuse modesty into today’s hottest fashions. Finally, women don’t have to choose between modesty and style. shirt styles allow women to wear all the latest fashions while hiding trouble spots and staying comfortable, and Shade’s dresses and swimsuits let women dress stylishly without being revealing.
The Styles
Shade Clothing launched in 2004 with two styles – the strap camisole and the cap sleeve under tee – and has expanded to offer dozens of flattering and modest shirt designs in a wide variety of colors. The fitted shirts all have higher necklines and offer more than three extra inches of length, perfect for layering or wearing as fashionable stand-alone tops.
In addition to shirts, Shade has expanded its product offering with three new brands: Brother for Sister, featuring funky graphic tees in limited runs; Basic Black, a sophisticated dress collection; and Shade Swim, chic swimwear that is specially designed to hide trouble areas and complement a woman’s figure.
The Details
Shade Clothing is available to consumers through several distribution channels: Personal Shoppers, retail locations and online orders.
Locate a Personal Shopper in your area by visiting Shade Clothing’s Web site. Personal Shoppers will bring the Shade Clothing lines directly to you, allowing you to try on different styles and colors. All orders placed through Personal Shoppers are discounted.
Shade Clothing is also expanding into fashion boutiques around the country. Visit the Web site to find a retail location near you or place orders directly online at www.shadeclothing.com.
Place orders directly online at www.shadeclothing.com.